We defaulted to open communication and, in most cases, preferred to overshare than undershare. The core mobile experience was built by a few teams, but to deliver the product experience, it took the effort of 8 additional squads working simultaneously. It was especially helpful when complex problems arose and we needed to get people on the same page. Ultimately, we kept the team connected and created team spirit by holding brainstorm meetings and building on ideas we generated as a group. One particular channel existed solely for the purpose of sharing memes - 8,116 and counting. By the end of the project, we had created 11 Slack channels each dedicated to brief messages that required quick answers or a brief team discussion around specific topics. With a distributed-first mindset, Slack became our place to build traceability and transparency, allowing us to easily retrace our steps and find documentation that led to business decisions and actions. The team asynchronously worked on 10 technical specification documents, 8 RFC documents, 4 project planners, and more than 15 slide decks to facilitate information sharing. We adapted our ways of working to allow team members to contribute, communicate and collaborate regardless of their location. Around twenty engineers from 4 different squads within Edison and 6 engineers from other squads joined as embeds, all working as a virtual team covering 4 different time zones. Over a span of 4 months, two key groups dedicated themselves to building the product experience - Personalization (PZN), the minds behind the data magic, and Edison, drivers of the rich end-user experience. Distributed executionĢ020 Wrapped, like the Wrapped campaigns before it, was a company-wide project that involved collaboration among hundreds of Spotifiers. Now, let’s take a look at the numbers behind the 2020 Wrapped experience. We were able to adapt to unprecedented challenges and join forces to deliver a personalized product experience for our listeners. With the shift to working from home, we needed to create a structure that enabled us to collaborate and communicate remotely, and prioritized asynchronous communication over synchronous communication when possible. The effort behind Wrapped spans the entire company and is founded on communication and collaboration. And we’re grateful for the people and teams behind the curtain who built this product experience (?Give them a hand!). 2020 Wrapped is a story of gratitude and resilience.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |